Do you use Social Media or do you engage in Social Media? You may be asking yourself what is the difference? And the easiest way to put it is the number of peers and customers you connect with.
To get the most out of Social Media you have to be engaged in it, it simply isn’t about logging on, talking about what you had for lunch then checkin later to see if anyone asked you if it was tasty, that is using Social Media. It’s ok if you use Twitter for personal use, but not if you are a business.